cookies, which are stored on the user’s computer hard drive, web beacons are
embedded invisibly on the web pages (or in an email) and are about the size of the
period at the end of this sentence. Web beacons may be used to deliver or
communicate with cookies, to count users who have visited certain pages or
opened an e-mail, to understand usage patterns and for other related website
statistics (for example, recording the popularity of certain website content and
verifying system and server integrity). We also may receive an anonymous
identification number if you come to our site from an online advertisement
displayed on a third-party website.
Analytics:
We use third party analytics and advertising tools and technologies, in particular
Google Analytics and DoubleClick provided by Google, Inc., USA (“Google”).
These tools and technologies collect and analyze certain types of information,
including IP addresses, devices, and software identifiers, referring and exit URLs,
onsite behavior and usage information, feature use metrics and statistics, usage and
purchase history, media access control address (MAC Address), mobile unique
device identifiers, and other similar information via the use of cookies. The
information generated by Google Analytics and DoubleClick about your use of this
Website (including your IP address) may be transmitted to and stored by Google
on servers in the United States. Because we activated IP anonymization for Google
Analytics and Double Click, Google will anonymize the last octet of a particular IP
address. Only in exceptional cases, the full IP address is sent to and shortened by
Google servers in the USA. Google will use this information for the purpose of
evaluating your use of this Website, compiling reports on Website activity, and
managing advertising content. The information collected by Google Analytics may
be transmitted to and stored by Google on servers in the United States pursuant to
standard contractual clauses approved by the EU and the adequacy decision of the
EU Commission C (2023) 4745 confirming an adequate level of data protection in
the US under the EU-US Data Privacy Framework and applicable national
extensions (for example the UK Extension to the EU-US Data Privacy
Framework). You can learn more on how Google uses data here, and you can opt-
out of Google Analytics by visiting the Google Analytics opt-out page or by
accepting only necessary cookies.
8. Third-party Use of Cookies and Other Tracking Technologies
Some content or applications, including advertisements, on this Website are served
by third parties, including advertisers, ad networks and servers, content providers
and application providers. These third parties may use cookies alone or in
conjunction with web beacons or other tracking technologies to collect information
about you when you use our Website. Unless expressly stated otherwise, our